BMW Unleashes Mightiest M Model Yet – The XM Label Red

This August, BMW will begin production of the 2024 XM Label Red, its mightiest M-badged model to-date. With a 738-hp plug-in-hybrid powertrain and an estimated electric driving range of 30 miles, the XM Label Red has the performance to back up its intimidating appearance. It boasts a 0-60 mph time of just 3.7 seconds and a top speed of 155 mph (which can be increased to 175 mph with the optional M Driver's package). All this power will come at a cost, however; we expect the XM Label Red to start at around $186K.

Fun, Fast, and Fuel-Efficient

The XM Label Red certainly looks the part: the front end is adorned with red rings around its cartoonish kidney grille, giant red wheels, and a Toronto Red stripe stretching along its flanks and up around its side windows. Inside, the Bimmer's red details continue, with stitched surfaces and red HVAC vents. Luxurious features include a 12.3-inch digital gauge cluster and a 14.9-inch touchscreen with iDrive 8.5 infotainment software, a head-up display, a three-dimensional headliner, and a 1475-watt Bowers  Wilkins surround-sound system. The SUV also boasts adaptive dampers, active anti-roll bars, an electronically controlled limited-slip rear differential, and M compound brakes with fixed six-piston front calipers and floating single-piston rear clampers.

With the power and luxury of the XM Label Red, you won't be needing a driver. The SUV comes with BMW's semi-autonomous driving mode that allows hands-free driving on certain roads at speeds up to 85 mph. Get ready to experience the best of the M-badge with this electrified and extroverted SUV, hitting the roads this August.